Animoto Memories vs. Animoto Marketing


So how do you decide whether to use Animoto Memories or Animoto Marketing? It all depends on the type of project you’re working on - your objectives, needs, and intended audience.


Animoto Marketing offers a variety of features designed with marketing in mind, including customizing fonts, colors, and layouts, recording voice-over, creating collages, adding text over all types of media, displaying company logos (including PNG transparency support), and advanced timing control. Animoto Marketing is a great option if you’re looking to make a product video, a company overview, a how-to video, or a video that you want to stand out on social media.

Animoto Memories, the original Animoto product, is great for compiling photos and video clips to recap events, share family photos, create photography slideshows, and more. There are over one hundred video styles to choose from for all types of events and occasions, from holidays to birthday parties, weddings, and everything in between.

And there’s no reason you can’t use both! If you're a pro photographer, you might use Animoto Memories to make videos for your clients and Animoto Marketing for creating videos to market your photography business.

Check out some of our customer success stories here!


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